A dark carnival of psychedelia greets fans in the new video from People’s Blues of Richmond, premiered exclusively on Crave. An angular, blues-infused haunt consumes the power trio’s new single “Gone Gone Gone,” produced & engineered by Mark Neill, the man behind The Black Key’s platinum-selling, Grammy-winning Brothers record.
Alternating between stark black and white and vibrant color, the Crave-exclusive clip captures the band’s seedy charisma, pulling us into a psychedelic dreamland of mysterious sirens, flophouse destruction & good ol’ drug-fueled rock & roll mayhem.
“The reason we pursued Mark—we already had a pretty firm grasp on our frenetic live sound but making a song sound beautiful in the studio is a whole other animal,” says singer-guitarist Tim Beavers. “Mark’s sound doesn’t come from a million digital studio tricks on his computer, but from a diligent set up, an intimate understanding of sound, and a belief in himself, his gear and in the bands he’s recording. Working with him, we learned how to push ourselves harder than ever before.”
Check out the wild trip of a video for “Gone, Gone, Gone” exclusively on Crave: WATCH HERE…