Immersive Atlanta features new PBR Music Foundation video produced by Newmerica (feat. The Black Lips, The Coathangers, and Baby Baby)

COVER_PHOTO“For better or worse, Pabst Blue Ribbon has become synonymous with the hipster lifestyle, especially with the dive-bar culture that’s prevalent among fans of punk and indie rock. And while the venerable beer brand has reaped untold millions from that association, they have at least proven willing to support the music and arts community through various sponsorships and arts initiatives. PBR’s latest venture, the PBR Music Foundation, was created to support up-and-coming musicians through monthly, need-based grants. Atlanta’s first ladies of punk, the Coathangers, were the recipients of the foundation’s inaugural grant, and used the funds to create their latest music video, directed and produced by Atlanta-based Newmerica Media.” READ MORE…

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