Baby Robot Media is a music publicity and media service agency based in Los Angeles, Denver, Atlanta & New York

We specialize in promotional campaigns for albums, singles and videos, tour press, radio, music video production and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive.

We’ve secured our clients coverage at Huffington Post, Vice, Noisey, Rolling Stone, Pitchfork, SPIN, The New York Times, Billboard, Entertainment Weekly, People, The AV Club, USA Today, CNN, The Associated Press, The Guardian, The Hollywood Reporter, Adweek, Stereogum, Paste, NYLON, Brooklyn Vegan, PopMatters, All Hip Hop, Consequence of Sound, Flavorwire, The Nerdist, Revolver, Interview, Clash, Juxtapoz, Uncut, Vibe, PureVolume, The Music Ninja, Earmilk, CMJ, Guitar World, Daytrotter, KCRW, OkayPlayer, FLOOD, Magnet, American Songwriter, KEXP, HipHopDX, Bleeding Cool News, DJ Booth, Mass Appeal, WXPN, Relix, 2DopeBoyz, The Smoking Section, Glide, Impose, Nah Right, Bloody Disgusting, Punknews, No Depression, Blurt, Performer, Culture Collide and dozens of other outlets across the English-speaking world.



The Baby Robot Team

Steve LaBate Director of Publicity baby robot media

Steve L. talks business on his patented bbq rib phone.

Steve LaBate – Owner / Director of Publicity (Los Angeles, CA)

LA-based publicist, writer, and musician Steve L. was associate editor at award-winning music and entertainment magazine, Paste, from 2003-2010. In his decade-long career as a music journalist, he has interviewed hundreds of artists including The Strokes, OutKast, George Carlin, The Replacements, Public Enemy and Kevin Bacon. He also worked as a concert promoter, band manager, music supervisor and film producer before starting publicity firm Baby Robot Media in 2012. 


Steve Albertson Publicist / Media Director baby robot media

Steve A. rescues a radioactive puppy from almost certain death.

Steve Albertson – Owner / Media Director (Los Angeles, CA)

Steve A. has 20 years experience in entertainment-industry promotions and content creation. He started in 1997 in his first year of film school in Chicago with his band Dr. Killbot and has had a finger on the music industry’s pulse ever since. Working with Zoom Media, he’s produced guerrilla marketing videos for clients such as Dr. Pepper, Jeep and Late Night with Jimmy Fallon. He has worked on over 50 films, with a focus on documentary, and hosted Burnaway.org‘s ArtSpeak, a fine arts radio show on Atlanta’s AM 1690. His comic book, Ghost Spy, was picked up by Image Comics, the third largest publisher in the U.S., and sold over 10,000 copies internationally. He currently hosts the film nostalgia podcast Total Movie Recall.


John Graffo

John enjoying a spot of tea

John Graffo – Director of Music Publicity (Brooklyn, NY)

John Graffo started his career in music publicity in 2010, acting as publicist, manager, booking agent, guitarist and vocalist for Atlanta garage/punk band Lowbanks, while he was pursuing a film/marketing degree at Georgia State University. Since joining the Baby Robot team and relocating to Brooklyn, John has secured coverage for clients at outlets like The A.V. Club, Consequence of Sound, Brooklyn Vegan, Team Coco’s Fresh Noise, Stereogum, NYLON, KCRW, and many more.



Rachel Hurley – Director of Digital / Publicist (Denver, CO)

Rachel Hurley grew up in the birthplace of rock and roll, Memphis, TN. After moving to New York in 1999 to work in television production at a fledgling cable station called MTV, she returned to Memphis in 2003 and created one of the earliest music blogs, the award-winning Scenestars. It’s been written about in Spin, The Wall Street Journal, and Rolling Stone. This led to a weekly column in The Commerical Appeal called On the Record, and then to a position at legendary Ardent Studios as the queen of all things social media related. She also created five podcasts which ran on Breakthru Radio and The Vinyl District, that were recorded at Ardent featuring bands such as The Posies, White Denim, Valerie June, Heartless Bastards, Langhorne Slim, Exene Cervenka, The Autumn Defense, J.J. Grey, Lydia Loveless, Lucero, Dawes, Ra Ra Riot, Austin Lucas, Cory Branan, The Milk Carton Kids and dozens more.

While at Ardent she worked as the publicist for a little-known band called Big Star along with the rest of the Ardent Music roster. She also once sat on George Clinton’s lap and talked about the first thing that came up.
In 2016, Rachel left the south behind and now resides in Denver, CO. She has a degree in Communications and Graphic Design from The University of Memphis and is currently working on her Masters in Communications.

J Ric thinking about publicity-related stuff while his friends enjoy Savannah, GA.

John Riccitelli – Director of Sales & Artist Relations (Atlanta, GA)

What began as adolescent bedroom boy band aspirations have turned into a full-fledged musical lifestyle. John Riccitelli came on with Baby Robot as a publicist in early 2016, scoring coverage for clients at Rolling Stone, Vice/Noisey, HuffPost, NYLON & more, before taking on the role of Director of Sales & Artist Relations. He’s toured the U.S. several times over with his Athens-based bands Chief Scout and Dana Swimmer. He’s worked tours with Nappy Roots, Yelawolf, Houndmouth, and Family Force 5. He’s helped negotiate with major labels, seen his music in Taco Bell commercials, and can eat more Reuben sandwiches (from Finest Deli in Greenpoint of course) than you. John has an economics degree from the University of Georgia, came to the Baby Robot team in 2016, and has an incredible jump shot. 

Brittany Joyce Baby Robot Media publicist

Brittany goes all Grizzly Man, Herzog style

Brittany Joyce- Publicist (Brooklyn, NY)

Brittany Joyce has been Paste Magazine’s Style and Design Editor, as well as LNTV/VICE’Magazine’s Nights & Weekends editor, and her bylines can be found at VICE.com, Broadly and Milk and more. She began her journey into music publicity as an intern at Girlie Action’s New York office where she worked with bands including Hop Along, Santigold and Palehound. She spent her formative and college years in North Carolina and Georgia, going to more shows than there are days in the week, and earning her BFA in Writing at SCAD Atlanta. Brittany is a Greenpoint renaissance woman, with her hand in music, film, civic responsibility and making sure the Baby Robot staff is up-to-date on the latest fashion trends… except for Albertson… he’s hopeless.


Bobby Cleveland publicist baby robot media

Bobby explores psychedelic dreamscapes

Bobby Cleveland- Publicist (Brooklyn, NY)

Avid music nerd and synth enthusiast, Bobby Cleveland, got his start in the music world performing with ex-Zappa members and Jon Anderson of Yes when he was just a kid. Now, as a grown ass man, he lives in Brooklyn—actively seeking out great bands and getting their names out into the world as a publicist. He cut his teeth as a music journalist, writing for The Wild Honey Pie and Post-Trash, and through grueling, thankless internships at PR firms Baby Robot, Girlie Action and Beautiful Day. Ultimately, Baby Robot was the only agency left standing in the battle royale for Bobby’s employment. Appropriately, his favorite band? Destroyer! 



Baby Robot Media Steve Albertson Steve LaBate The Albert Atlanta music publicity pr radio print

“We’re in the fun business. If we’re not having fun, we’re not doing our job.” – Cowboy Jack Clement