Baby Robot Media is a music publicity and media service agency based in Los Angeles, Denver, Atlanta & New York

We specialize in promotional campaigns for albums, singles and videos, tour press, radio, music video production and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive.

We’ve secured our clients coverage at Huffington Post, Vice, Noisey, Rolling Stone, Pitchfork, SPIN, The New York Times, Billboard, Entertainment Weekly, People, The AV Club, USA Today, CNN, The Associated Press, The Guardian, The Hollywood Reporter, Adweek, Stereogum, Paste, NYLON, Brooklyn Vegan, PopMatters, All Hip Hop, Consequence of Sound, Flavorwire, The Nerdist, Revolver, Interview, Clash, Juxtapoz, Uncut, Vibe, PureVolume, The Music Ninja, Earmilk, CMJ, Guitar World, Daytrotter, KCRW, OkayPlayer, FLOOD, Magnet, American Songwriter, KEXP, HipHopDX, Bleeding Cool News, DJ Booth, Mass Appeal, WXPN, Relix, 2DopeBoyz, The Smoking Section, Glide, Impose, Nah Right, Bloody Disgusting, Punknews, No Depression, Blurt, Performer, Culture Collide and dozens of other outlets across the English-speaking world.



The Baby Robot Team

Steve LaBate Director of Publicity baby robot media

Steve L. talks business on his patented bbq rib phone.

Steve LaBate – Owner / Director of Publicity (Los Angeles, CA)

LA-based publicist, writer, and musician Steve L. was associate editor at award-winning music and entertainment magazine, Paste, from 2003-2010. In his decade-long career as a music journalist, he has interviewed hundreds of artists including The Strokes, OutKast, George Carlin, The Replacements, Public Enemy and Kevin Bacon. He also worked as a concert promoter, band manager, music supervisor and film producer before starting publicity firm Baby Robot Media in 2012. 


Steve Albertson Publicist / Media Director baby robot media

Steve A. rescues a radioactive puppy from almost certain death.

Steve Albertson – Owner / Media Director (Los Angeles, CA)

Steve A. has 20 years experience in entertainment-industry promotions and content creation. He started in 1997 in his first year of film school in Chicago with his band Dr. Killbot and has had a finger on the music industry’s pulse ever since. Working with Zoom Media, he’s produced guerrilla marketing videos for clients such as Dr. Pepper, Jeep and Late Night with Jimmy Fallon. He has worked on over 50 films, with a focus on documentary, and hosted Burnaway.org‘s ArtSpeak, a fine arts radio show on Atlanta’s AM 1690. His comic book, Ghost Spy, was picked up by Image Comics, the third largest publisher in the U.S., and sold over 10,000 copies internationally. He currently hosts the film nostalgia podcast Total Movie Recall.


John Graffo

John enjoying a spot of tea

John Graffo – Director of Music Publicity (Brooklyn, NY)

John Graffo started his career in music publicity in 2010, acting as publicist, manager, booking agent, guitarist and vocalist for Atlanta garage/punk band Lowbanks, while he was pursuing a film/marketing degree at Georgia State University. Since joining the Baby Robot team and relocating to Brooklyn, John has secured coverage for clients at outlets like The A.V. Club, Consequence of Sound, Brooklyn Vegan, Team Coco’s Fresh Noise, Stereogum, NYLON, KCRW, and many more.


Rachel getting all political.

Rachel Hurley – Publicist (Denver, CO)

Rachel Hurley grew up in the birthplace of rock and roll, Memphis, TN. After moving to New York in 1999 to work in television production at a fledgling cable station called MTV, she returned to Memphis in 2003 and created one of the earliest music blogs, the award-winning Scenestars. It’s been written about in Spin, The Wall Street Journal, and Rolling Stone. This led to a weekly column in The Commerical Appeal called On the Record, and then to a position at legendary Ardent Studios as the queen of all things social media related. She also created five podcasts which ran on Breakthru Radio and The Vinyl District, that were recorded at Ardent featuring bands such as The Posies, White Denim, Valerie June, Heartless Bastards, Langhorne Slim, Exene Cervenka, The Autumn Defense, J.J. Grey, Lydia Loveless, Lucero, Dawes, Ra Ra Riot, Austin Lucas, Cory Branan, The Milk Carton Kids and dozens more.

While at Ardent she worked as the publicist for a little-known band called Big Star along with the rest of the Ardent Music roster. She also once sat on George Clinton’s lap and talked about the first thing that came up.
In 2016, Rachel left the south behind and now resides in Denver, CO. She has a degree in Communications and Graphic Design from The University of Memphis.



JRic in his Sunday best

John Riccitelli – Publicist (Atlanta, GA)

What began as adolescent bedroom boy band aspirations have turned into a full-fledged musical lifestyle. John Riccitelli has toured the U.S. several times over with his Athens-based bands Chief Scout and Dana Swimmer. He’s worked tours with Nappy Roots, Yelawolf, Houndmouth, and Family Force 5. He’s helped negotiate with major labels, seen his music in Taco Bell commercials, and can eat more Reuben sandwiches (from Finest Deli in Greenpoint of course) than you. John has an economics degree from the University of Georgia, came to the Baby Robot team in 2016, and has an incredible jump shot. 



Baby Robot Media Steve Albertson Steve LaBate The Albert Atlanta music publicity pr radio print

“We’re in the fun business. If we’re not having fun, we’re not doing our job.” – Cowboy Jack Clement