Crave Online premieres new nav/attack video for “Factory Life”

nav attack andrew lynch Dangerbird Records Adam Goldberg synth-driven art pop project A Different Here More Wins Tear It Default Like Someone in His Place Gimme Back Newsbreak Factory Life Clear as Clouds Somewhere baby robot media publicity pr

Check out the visually bizarre video offering from Los Angeles-based artist, producer and engineer Andrew Lynch.

Crave’s latest exclusive premiere comes by way of nav/attack, the synth-driven art-pop project of Los Angeles-based artist, producer and engineer Andrew Lynch. nav/attack has released its self-titled debut,via Dangerbird Records, hitting the ground running with a positively wild video experience.

According to Lynch, the nav/attack moniker is derived from an ’80s “War Games-esque” software that uses a computer to locate a specific target and relay information back to its human counterpart. To avoid misunderstandings with a computer, you must learn its language. Written, recorded, produced and performed by Andrew Lynch, nav/attack’s self-titled debut LP is a “trip through the post-Computer Age, where each technological stream flows intravenously into the larger consciousness. Piano, trumpet, drums and bass are invaded by drum machines, computer speech, vocoders and vintage samplers.”

“Factory Life” starts with a cymbal processed by a Moog ring modulator,” Lynch explains. “It’s joined by a beat made with a phone and a melody from a plastic music machine of the 80’s. It sounds like an anxiety factory. The process of recording “Factory Life” started pretty unceremoniously. I didn’t have anything, I was just testing out a new microphone on my piano. I got set up and starting improvising and out came the low piano “bass line” that starts the song. The next layers were a drum machine beat from my iPhone and a rumble from an old Slingerland 28″ bass drum. After layering more electronics, I took it out to Aaron Epinoza’s studio The Ship to record some live drums by my friend Denny Weston, Jr.   Later, I asked another pal, Robert Douglas, to add electric bass and he played this beautiful 70’s soul melody—it’s still my favorite element in the song.”

Lynch continues: “The video is only one of six videos I directed myself for the album, so I can’t give away the whole story—you’ll have to watch the other ones to get it all. We’ve already met the evil Dr. Ross Arlen (played by Bram Barouh) in an earlier video, but in this one we get a glimpse into the inner lives (booze, shoes, and cocaine) of The Operators, three women who work for the doctor. Every villain needs assistants who actually make the evil happen. These women have the real power… and fun!” WATCH HERE…

Tagged on: