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diNMachine

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The Deli NYC premieres diNMachine’s new single, “Chop Shop”

“Chop Shop” from NYC’s diNMachine is a bouncy, trap-y blur of genres that coalesces into an inventive and accessible burst of noise-pop. Tones shifts, rhythms start and stop, new sounds come out of left field — and somehow it all coheres. The sounds are disparate but always feel intentional.
It’s a testament to diNMachine composer Michael J. Schumacher’s skill at creating a challenging sonic palette that remains effortlessly melodic. At times funky, at times weird, “Chop Shop” is the type of track that welcomes repeat listens for the sheer pleasure of exploring and discovering the skill innately weaved throughout the composition.
diNMachine’s Facebook page describes the band as a “pop music” project. That’s true. But it’s pop music prismed through the lens of influences that range from the Beatles to Autechre. –juan leon

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Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.

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Impose Magazine premieres diNMachine’s new single, “Sound Pets”

 

 

 

 

 

 

 

 

 

 

 

 

 

Amidst the cacophony of experimental/noise-pop acts relying on sinister sonics that lure a listener into a beguilement, diNMachine is an outlier. The brainchild of longtime composer Michael J. Schumacher, the project has been the source for a brand of experimental music that’s refreshingly danceable, especially with the work being released from his upcoming The Pleasure of Principles album. diNMachine’s past productions have explored the artistic nexus of funk, soul and rock, presenting confounding soundscapes that highlight the power of the right groove.
For his upcoming The Pleasure of Principles project, diNMachine is exploring a “stripped down” approach, showcased by the minimalist groove of “SOUND PETS,” his latest single. The track is a frantic composition that matches a distorted synth with thick, rapid-fire drums. The track has its moments of raw churning but also morphs into a range of rhythms ripe for some moves on the dancefloor.
It’s true to his intention to “make pop music,” as he said via e-mail. He adds that “these songs are informed by a long take on pop and rock history, listening to and absorbing music from the ’60s to the present. It’s not a retro project, I’m not intentionally referencing anyone, but it’s the music that formed me and it’s bound to filter through.” And shine.
You can listen to “SOUND PETS” below, and look out for The Pleasure Of Principles on February 9th.
EDIT: Here’s more on the track from diNMachine:
“‘Sound Pets’ is another song from the album that has two contrasting parts. The beginning is is pretty driving and there’s a shift midway through to a quiet, melodic section. The inspiration came from the percussive-sounding synthesizer track, almost like an electronic drum, that starts the song. I added drums and layered the droning melody on top of this, also adding a bass to reinforce the low end.
What I started to realize was that the sounds were suggesting some simple progressions: I-IV-V-I and, later, I-flat VII (mixolydian); there was something in the droning “melody” part that communicated this. This could easily be guitar, bass and drums, in fact, when we perform this, I double all the harmonies on piano.
For the second part I found another synth riff that also focussed on simple harmonic relations, in this case I-V-IV-V. The very active synths that overlay this is one of my favorite sounds.
In a way, writing music comes down to fulfilling and denying the listener’s expectations. So why not use mistakes to accomplish that? The last part of the song has three main instrumental parts: a simple 4/4 beat in the snare drum over a repeating synth riff and a melodic bassline. Every now and then the bassline skips a 16th note – makes a “mistake” – shifting a small amount from the 4/4 beat of the snare. This shifting relationship is what this part is mostly about.
The song reminded me of the Beach Boys. I don’t know why. So, I called it ‘Sound Pets.’” READ MORE…

 

Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.

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PopMatters premieres diNMachine’s new single, “Failing All Charms”

 

 

diNMachine is a project led by experimental composer, Michael J. Schumacher. Recalling both the playfulness and primitive nature of early synth music, diNMachine‘s latest tune, “Failing All Charms”, slated for the band’s upcoming full-length, due in 2018, exemplifies the maestro’s organically adventurous style.
Schumacher, more generous with his creative insights than most, says that the tune began, as most of his compositions do, as a loop with synth and drums. He built the drum part via a Vermona DRM1 which was subsequently set through a bit crusher called the Biscuit. Moving on to the synth part, he turned to a modular system containing Verbos, Make Noise, Expert Sleepers and Intelligel modules. READ MORE…

 

Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.

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The 405 premieres diNMachine’s new single, “LAGE D’OR”

diNMachine, the experimental pop project of Michael J. Schumacher, is releasing their third album, The Pleasure of Principles, on February 9. Today, The 405 is happy to premiere the first single, ‘L’AGE D’OR’.

The project started in 2012, but Schumacher has long been an active and utterly unpredictable creative force. Trained in classical piano at age five and educated at Juilliard, Schumacher took his talents to New York in the 1980s, becoming part of the experimental scene, where he worked with the likes of Borbetomagus, Charles Curtis, David First, and Elliott Shar. He then started taking on ambitious sound installations projects and exploring the depths of what sound systems are capable of, such as developing a “wavefield synthesis” system in Berlin, comprised of 8000 speakers. Despite all the wires and knobs Schumacher tangles with (and in the case of the former, untangles, no doubts), he’s not looking to alienate.

“My secret intention,” Schumacher says, “Is to make pop music. These songs are informed by a long take on pop and rock history, listening to and absorbing music from the ’60s to the present. It’s not a retro project, I’m not intentionally referencing anyone, but it’s the music that formed me and it’s bound to filter through.”

On ‘L’AGE D’OR’, Schumacher shows a clear understanding of how to balance the melodic with the abrasive. Steady and pleasing loops are mixed with more churning sounds, like a smooth nighttime drive being suddenly interrupted by traffic snarls. Along the way, percussive breakdowns (both acoustic and digital, courtesy of Schumacher’s collaborator Alex Goldberg) and electronic gargling add to the maddening, yet strangely satisfying effect. If you find yourself in bumper-to-bumper traffic, you might want to flip on ‘L’AGE D’OR’ to properly soundtrack your frustrations as you grit your teeth and jab the horn with two densely-packed fists. Alternately, you might just put it on if you’re in the mood for some outstanding electronica. READ MORE…

 

Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.