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MERCH

by Baby Robot Media

Paste features MERCH’s new video for “Don’t Wait Too Long”

 

“My aim is to release records that will sound good today, tomorrow and 50 years from now,” says Joe Medina, the singer, songwriter, composer & guitarist behind MERCH. His latest LP, Amour Bohemian, is an immense project featuring contributions from 65 different artists, including the 30-piece Prague FILMharmonic, who have collaborated with everyone from Werner Herzog & Quentin Tarantino to the Arcade Fire, Joanna Newsom and Adele. Members of The Growlers & The Blank Tapes are also featured on the album, which Oh Sees’ John Dwyer is already calling “a masterpiece.”

A densely layered, wildly ambitious record rooted in Medina’s love of vintage film soundtracks, Scott Walker & Lee Hazlewood, Amour Bohemian’s cinematic sound is a brilliant fusion of classic pop, psych & garage that’s peppered with reverent nods to the old-school crooners, Mexican ranchero, French chanson and ‘30s big-band jazz. Medina shrieks and howls like a descendant of The Mothers of Invention and croons like Leonard Cohen, evoking a serendipitous combination of love and estrangement.

The album’s frenetic opening track, “Don’t Wait Too Long”—with its dramatic orchestral flourishes, massive dynamic shifts and shamanistic urgency—finds Medina celebrating the bohemian single life and lamenting a troubled, baggage-laden past while frantically crying out in pursuit of a rare and genuine love. The wonderfully campy accompanying visuals, filmed in Anza-Borrego Desert during the Superbloom, capture Medina in the midst of what appears to be a manic peyote-inspired neo-noir desert freak-out. The delirious, hazy images channel P.T. Anderson’s Inherent Vice with its dream-sequence vibe, sprawling neon colors and dark silhouettes.

Don’t miss out on Medina’s Amour Bohemian, in its entire splendor, out November 3rd. READ MORE…

 

Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.

Filed Under: Uncategorized Tagged With: Amour Bohemian, Joe Medina, MERCH

by Baby Robot Media

The 405 premieres “Don’t Wait Too Long” by MERCH

MERCH is the brainchild of Joe Medina, a San Francisco-based singer-songwriter, composer and guitarist. His second album, Amour Bohemian, is out November 3rd via his Sassafras Records and Distribution label. The 405 is thrilled to be able to debut the first single, album opener, ‘Don’t Wait Too Long’.

Medina’s song is smeared with nostalgia, not only through the clear Frank Zappa influence, but also his lyrics. ‘Don’t Wait Too Long’ is all about looking back and reflecting on how fleeting your teenage years really are and how needing to grow up catches up on you. “The bulk of the crew I came up with envy the place I’m in/ Some still burn in their parents’ garage/ Some feel stuck by a kid,” he sings in an Ariel Pink-esque baritone before getting brasher and brattier as he shows off his falsetto in the chorus. The song makes full use of its 5+ minute runtime, with even more quotables (“Me or them or all of us have been so fucked in the head”) and a tangible joy of creation, all the way to the beautiful mandolin-backed bridge. It’s no wonder Oh Sees’ John Dwyer has sung his praises for MERCH’s album, saying, “Amour Bohemian is a ren-rock masterpiece. Pretty much all you could want from a deep album. Well done, sir.” READ MORE…

 

Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.

Filed Under: Uncategorized Tagged With: MERCH, The 405

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