Digital Marketing Coordinator
Baby Robot Media is a boutique music publicity and media service agency based in Los Angeles, New York and Atlanta. We specialize in promotional campaigns for albums, singles and videos, as well as creating promotional content for our clients. Our mission is to help great unknown bands reach a wider audience, and to help already successful artists manage their brand identity and continue to thrive.
The Digital Marketing Coordinator will be responsible for building our marketing department from the ground up to complement the work of our publicists, developing and executing creative digital marketing campaigns, increasing engagement and helping our clients build an online fanbase.
Job Functions:
• Execute and manage paid social-media campaigns on Facebook, Instagram, Twitter and other platforms to drive streams, followers, engagement and growth
• Drive social media and streaming engagement with best practices, new digital tools and platform optimization
• Create and implement strategic plans for video content on YouTube, Instagram and Facebook
• Website design and upkeep (WordPress and others)
• Develop and maintain databases of key data points including but not limited to account growth, budget tracking, pitching, links and social media influencers
• Creating in-house campaigns for Spotify, Apple and other music streaming platforms
• Permission Marketing: developing and implementing various strategies for email collection
• Optimize ads for conversions
• Create sales funnel catered to individual artist / brand
• Develop engaging, unique and on-brand recurring media strategies and online experiences for fans (contests, polls, games, questionnaires, etc)
• Asset management
• Scheduling social media posts and plans as needed for artist and label accounts
• Compiling weekly updates and monthly reports for marketing and analysis
Candidate Profile:
• Music Aficionado: extensive knowledge of music history and also current artists across a variety of genres (indie rock, electropop, punk, metal, folk, Americana, hip-hop, alternative R&B, etc.)
• Must have a proven track record in client social-media growth and ad-campaign management (metrics and references will be requested)
• This is a work-from-home position, so we’re looking for an organized, motivated, proactive, self-starter
• You’ll be working in tandem with publicists, managers and artists, so you’ll need to be flexible and work well in a team environment
• Google Ad Certification preferred
• Must be marketing-minded and enjoy working in an innovative digital environment
• Must have a proficient understanding of social media, streaming and content platforms
• Education: Bachelor’s degree in Marketing, Communications or Music Business preferred
• Experience: Minimum two years work experience in Digital Marketing required (music-business experience a plus)
Please send cover letter and resume to Steve Albertson – stevealbertson@babyrobotmedia.com
